We talk about marketing strategies a lot around here.
You've heard me explain that there are five key marketing strategies for you. And that each strategy can tweaked to be as unique as you are. But with all the options out there, how do you figure out how to do that?!?
The difference is usually experience. When we've done a lot of marketing, we know a little more about which strategies work for us as well as our market.
But without that experience, what's a small business owner to do? Good news! You can use other people's experience to help you customize your winning strategies. There's even a formula, and I will show you how to use it.
This month's marketing training webinar is all about How to Design a Successful Marketing Strategy. It's on Thursday at 10 AM Pacific.
Plan to join me for this powerful masterclass to learn:
what a marketing strategy is, and why it is so important to your success
how to correct a weak or failing strategy (before it hurts your business)
the formula for finding the right strategy for you
Forget complicated marketing plans. What you need is a highly profitable marketing machine. My one-page marketing machine blueprint will show you exactly what you need to do (and what you can ignore). So you can create consistent revenue for your business. And stop stressing and struggling!
When I introduced the marketing machine blueprint last August, members clamored for a training. The timing wasn't right then (I was moving), but it's right now. 💥
The Properity & Profitability Marketing Machine Workshop starts on Tuesday, January 19th at 10 AM Pacific. The series meets twice weekly for 6 weeks (12 total classes).
But don't let the word "classes" fool you! We've talked about all the elements of the marketing machine before, so this program is about DOING.
You'll get 12 interactive sessions to work through the blueprint. These are working sessions, with the time and tools to design your marketing machine.
Each session includes a definition, an example, a worksheet, and an activity. Of course, you'll also be able to ask questions and get feedback. So unlike most virtual workshops, you'll be doing instead of passively watching. You'll be designing your marketing machine, with my guidance and support.
So if your business isn't delivering consistent revenue in the amount you want, this workshop is what I can do to help you fix that!
I am super excited to announce that my new podcast is coming in 2021. And guess what? YOU can be one of my first guests!
Even if (especially if!) you've never guested on a podcast or other media, you're going to love this.
As you know, last spring I delivered a training on how to build your business by being a podcast guest. [You can see that class here: interview.] It's a fun, easy, and very effective strategy, and I thought DIYers would love it. And they did, but...
Sadly, most of us haven't been a guest on a podcast (YET!). Which seems to generate a lot of tension, anxiety, and fear around this strategy.
So I decided to assemble a pair of training wheels for you, so you could be on your first (of many!) podcast without freaking out. Because you will be thoroughly prepped AND interviewed by someone you know, like and trust (ME!).
The upside? You'll have a recorded interview to:
Use as promotion for you and your business.
Use as proof that you've got experience being interviewed on a podcast (and crushed it!).
And you'll send your confidence through the roof.
So if you'd like my help rocking your first podcast, you can book your two-session prep package now.
The first session is all about what we'll cover, and getting you prepared. The second sesh is a quick rehearsal, then we hit record and make podcast interview magic!
There are already 10 members committed to this package. So if you want to make the podcast strategy work for you sooner rather than later, book your first session now.
Full disclosure: This is a paid package currently available to members only. Check it out here:
Full disclosure: Usually, the DIY closes the week between Xmas Eve and New Year's Day. This year is different because I want to create a demo recording of our Action Calls. To make sure the demos are as much like the real thing as possible, here's the plan:
These Action Calls will happen on the regular day at the regular times. So, Monday, December 28th at 9 AM and 11 AM. The regular rules apply.
The only difference is that these two calls will be public. I plan to post them on social media as well as the DIY website. Fair warning to DIY Premium members. If you participate in one or both of these calls, you understand that these calls are not private.
Q1 2021 1-Page Calendar Posted: Never Miss a Meeting!
Want a color-coded visual reminder of upcoming DIY Events? Download the new first quarter calendar now from the Members Only main page: Members Only
Want to get reminders for the meetings you plan to attend? Easy peasy! Just register through the DIY Calendar. All Q1 events are on membersite calendar here: Calendar
Happy New Year Wish for You
May 2021 exceed your wildest dreams. 👍 💖 🤗
To your prosperity & profitability,
Your Virtual Marketing Coach
DIY Events: Dec. 28, 2020-Jan. 1, 2021
Bonus Action Call 1 [Monday] Zoom | 9 AM Pacific · 11 AM Central · 12 PM Eastern | Registration optional | Premium members only | Access Link: Action Calls
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
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