ATTENTION: Small office / Home office (SoHo) business owners:
Are you struggling to find enough clients to keep your business going? Are you wondering if it's time you gave up your dreams and got a "job-job"?
Before you dust off that resume, remember that finding a job is actually HARDER than finding clients, especially if you have a reliable, consistent system for attracting and acquiring all the great clients you've ever wanted!
The Problem: If you're working for yourself, and you haven't got a system in place that brings you prospects on a regular basis, chances are that you're working waaaay harder than you have to, struggling with one of two issues: Either you're working in an endless "feast or famine" cycle in which you've either got clients (perhaps almost more than you can handle) or you're desperately looking for clients; or you just can't seem to get any traction in your business, meaning you are doing lots of stuff but not serving many (if any) clients on a regular basis, and possibly feeling overwhelmed and frustrated because you're working hard but not getting where you want to be.
What You Want: Ideally, you'd like to have a steady stream of prospects who are ready, willing, and able to work with you calling or emailing every week, so that you're as busy acquiring new clients as you are servicing your growing client list. There would be no more sleepless nights, no more endless discussions with your spouse about whether or not your chosen profession is going to "earn out" or provide enough income to keep you from having to go back to a job you hated or simply don't want to do anymore, and no more fears that nobody wants or needs what you offer.
You'd also like to be known, recognized, and trusted as an expert in your chosen field. Maybe not the biggest expert in the world, but certainly respected as someone who really knows what they're talking about, and who has a lot to offer.
The Good News: You're not alone. There are literally thousands and thousands of small business owners just like you, facing the same struggles, the same fears, and the same restrictions that you face. Yes, restrictions: Lack of one thing or another (whatever you don't have "enough" of probably seems like the most important missing element: time, money, support, tools, energy, skills, whatever) that holds you back even though you know you have so much to give if you only got the chance.
What You Need to Do Now: There are certain things you need to do to ensure your success, to create that system for generating business, and to get where you want to be, and I guarantee that you can do them. The question is, will you do them?
Most of us don't struggle for lack of knowing what to do, but from not knowing what to do first, second, third, and so on, and then dealing with the inevitable obstacles that will come up, no matter who we are or what business we're in.
We hear various experts who tell us that one thing or another is the magic bullet, the only important thing we need to do, but usually that's either just not true, or at least not true for us.
What you need to do now is this: Figure out three things, make a commitment, and get the support or accountability you need to make your plans happen.
The three things you need to figure out form the basis of your marketing plan: Your ideal client, your marketing messages, and your vehicles (how you deliver your messages).
The commitment you need to make is to doing what you know you need to do once you've figured out the plan (which consists of the three points mentioned above).
And finally, you need to arrange for the support and accountability of someone you trust to encourage, guide, and help you to get this all done.
Where to Find all This Stuff: You are in the right place, because here is where you will find the tools, information, and support you need to make your business work. And this is where you will find help figuring out your marketing plan, and where you can get the support, encouragement, and guidance to be the success you've only imagined until now.
What to Do Now: The first step is to ask yourself if you are the kind of person who is willing to take responsibility for your own success, and confident enough in your own value to work with an expert to get what you want. If that's you, read this page, and then let's talk about the best approach for you.
